Welcome to Fertility SA

The most highly qualified fertility medicine team in South Australia

Fertility SA is an Adelaide owned and operated fertility and IVF clinic providing specialist care to families across Australia. Our team of professionals include world-renowned doctors, all of whom are qualified gynaecologists.

Commitment to excellence and the latest technology

Our in-house team offers some of the best educated, trained and experienced doctors, nurses and embryologists in their field. Our doctors are exceptional. Our outcomes are outstanding. But primarily you are our top priority.

Our focus is on you

We know that your situation is unique to you. We also know that the decision to pursue fertility treatment can have a profound effect on the lives and dreams of you and your family.

Our commitment and mission

We are committed to guiding and supporting you every step of the way. We will develop a treatment process tailored to suit your unique circumstances. It is our mission to provide you with the highest quality fertility advice and care to achieve the best possible outcome.

You and your future baby are always our priority.

Who We Are

We are a leader in fertility treatment in South Australia.

We strive to continuously improve and ensure we remain at the forefront of reproductive medicine globally. There are a number of elements that primarily separate us from other providers in SA:

We are the only independent doctor-owned and doctor-run fertility treatment centre in the state.

Our team is made up of some of the most highly respected reproductive medicine and fertility specialists, many of whom are recognised globally for their continued contribution to the industry of reproductive medicine.

This global, industry leading knowledge drives our approach with the latest thinking informing how we help you.

What We Do

Uncompromising, individualised care

Our approach to fertility treatment involves a number of different yet vital aspects, each working hand in hand to ensure that we achieve the best possible outcome for you and your family.

When you first seek help from Fertility SA, your doctor will follow your care through every step of the way towards getting pregnant and into your first trimester. This means you will have someone you know, trust and can contact at any stage to help you navigate your journey.

Our counsellor is also available at no cost to you at all stages of your relationship with Fertility SA.

Our Innovation

We pride ourselves on excellence


At Fertility SA, it is our mission to constantly explore and develop new technologies and innovative methods that drive the best possible outcomes for you and your family.

Under the guidance of our Director of Research, Education and Innovation Professor Robert Norman, who is one of the most prolific publishers of quality research worldwide, we have recently introduced the following market leading services.

  1. New culture media
    A recent trial of Embryogen at Fertility SA showed higher clinical pregnancy rates than ever achieved in previous cycles for the same couples. The embryos cultured in this way, showed improved development and better implantation than embryos cultured in normal media. As a result of this, we continue to explore innovative ways of embryo culture both in terms of new media and unique techniques.
  2. State of the art chromosome screening of embryos
    DNA is made up of a sequence of molecules in a similar way of words being made up of a code of letters. The code of all chromosomes can be deciphered from DNA in the cells taken from the embryo using a technique called Next Generation Sequencing. This is highly advanced in that it gives us different detail in the analysis and better accuracy than the more commonly used Comparative Genomic Hybridisations method. We work in collaboration with Genea, the world’s leading embryo diagnostic company.
  3. Outstanding genetic services
    Two of our doctors work at the Women’s and Children’s Hospital and we have a dedicated Clinical Geneticist, Dr Lesley McGregor, who is part of the state wide genetic services. Through their knowledge and position, we are able to offer genetic advice for all conditions and are able to access world leading targeted genetic abnormalities from Genea.
  4. Recurrent Implantation Failure and Miscarriage
    Associate Professor Louise Hull works closely with Dr Dee McCormack from the Women’s and Children’s Hospital to offer the state’s most informed and evidence based service for couples who suffer from unexplained miscarriage and recurrent implantation failure after IVF.
  5. Dietary Advice for optimal reproductive outcomes
    Professor Norman and other doctors have pioneered the concept that dietary advice coupled with pre-conception care can optimise pregnancy outcomes and assisted reproduction. We offer full dietary services through our doctors and dietician.
  6. BioBank
    Through our affiliation with researchers around the world, and with patient consent, we have built up a bank of de-identified specimens that are accessible for researchers after appropriate ethical permissions have been obtained. This is greatly facilitated by the generous contributions of our patients who have agreed to donate surplus reproductive material (not embryos) for this resource.

Our Research

Groundbreaking research and advanced technologies

Our specialists have undertaken groundbreaking research with studies recognised nationally and internationally.

The origins of Fertility SA are embedded in the pioneering University of Adelaide Department of Obstetrics and Gynaecology. Our continued association with this world leading and dynamic institution allows us to incorporate world’s best research and the most advanced technologies into our fertility treatment methods at Fertility SA.

We continue to be at the forefront of new developments and our specialists are recognised across the globe for their ongoing commitment to education and research in the fields of reproductive medicine and embryology.

Unsurpassed experience

Professor Robert Norman was the inaugural Director of the Robinson Research Institute at the University of Adelaide. Professor Norman is also Professor of Obstetrics and Gynaecology at the University of Adelaide and is a subspecialist in reproductive medicine (CREI) and in endocrine biochemistry (FRCPA). His research has focused on ART and reproductive endocrinology, particularly in Polycystic Ovaries Syndrome (PCOS), as well as the effect that lifestyle has on reproductive outcomes and the impact of support through the treatment process.

Associate Professor Louise Hull, also a subspecialist in reproductive medicine (CREI), is a researcher within the world-renowned Robinson Institute, the Research Centre for Reproductive Health at the University of Adelaide. Her research has focused on the area of endometriosis, a condition where the endometrium implants in areas where it is not usually found, such as the ovary and the pelvis. Recently, Louise was appointed as Advisor to the American Institute of Endometriosis.